Design the life you want. Then live it on purpose.
Most people never design their lives. They follow a script someone else wrote: the career, the house, the things, the finish line. AreteFortis is about living intentionally instead. You decide what you want your life to be, in every part of it, and then you build it, one month at a time.
AreteFortis gives you the knowledge. Alignato is the tool. You put the knowledge into the tool, apply it to your own life, and stay on track as you go.
Intentional, not acquisitive. Designing the life you want isn't about acquiring more. It's about choosing deliberately: what matters, what doesn't, and where your time, money and energy go. Less of what you were told to want. More of what you actually value.
Transform yourself. Transform others. Build a better world for all of us.
The 12-Month Transformation, and beyond
This isn't a course you read. It's a transformation you do. About an hour a month: roughly half an hour of videos and readings you can read or listen to, and the rest putting it into practice in Alignato. Each month unlocks a teaching, a personal note from Richard, practical guidance, videos and words to carry. Each month ends with a Design step: one practical decision that turns what you've learned into the life you're building. And it doesn't stop at Month 12: members keep receiving new content, month after month, for as long as they're with us.
Alignato, the ultimate life-design software, included
Most people drift through life without ever seeing it whole. Alignato changes that. It's design software for the mind: see your life clearly across time, money, purpose and place, then redesign it deliberately. Map the life you actually want, spot what's pulling you off course, and build the plan that gets you there. Your transformation becomes a life designed on purpose.
AreteFortis gives you the knowledge. Alignato is the tool. Put the knowledge into the tool, apply it, and keep yourself on track.
Alignato on its own is US$19.95 a month. As a member, it's yours at no extra cost.
Inspired to make a difference
Change the world for the better, starting with yourself
When you leave this world, what legacy will you leave behind? Most people never ask. Others think only of the money they'll pass on. AreteFortis gives you a far bigger answer: a life lived so the world is better because you were in it.
First you transform yourself. Then you help transform others. Together, we build a better society, for ourselves, for our children and for our grandchildren.
This is a movement of people around the world committed to exactly that. When you complete your twelve months, you step into the Community: connect with like-minded members, meet, and carry the movement further. One person at a time, be a part of changing the world. Come and join us!
"People sometimes ask me what my greatest accomplishment is. My answer is simple: knowing that I'll leave this world better than I found it. That's the measure I live by, and it's the one I hope every member of AreteFortis comes to live by too."
— Richard Gain, Founder
Not a patchwork of borrowed ideas.
A lifetime of study and lived experience, combined with ancient and modern wisdom, and built into one deliberate path.
Where this comes from →
Included with The Circle from day one
Alignato isn't a planning tool; it's a set of instruments for thinking. Map decisions on the Thinking Canvas, pressure-test a move in the Scenario Simulator, and close the gap between where you are and where you want to be. It reads your life across six pillars — Time, Clarity, Direction, Energy, Passions and Peace — into one honest picture. It's how you turn the internal scorecard into something you see clearly and act on, every day.
Learn more about Alignato →The journey: See → Build → Become
See the life you've been living. Build the one you actually want. Become the person who lives it.
Twelve months, three phases. Here is the actual path you'll walk.
Phase One — SEE (Months 1–3)
Wake up.
You can't change what you can't see. First, you learn to see clearly.
Month 1 — The Wrong Scorecard.
Recognise the external scorecard you were handed, and why chasing it never delivered the feeling it promised.
Month 2 — The Proxy Trap.
Understand why it fails — how money and possessions become stand-ins for what you actually want, and why the chase always leaves you emptier.
Month 3 — Your Internal Scorecard.
Name the values that truly matter to you, and set up Alignato to start measuring your life by them instead.
Phase Two — BUILD (Months 4–9)
Do the work.
This is where change is forged — one value at a time, lived until it's yours. Like tempering steel, through consistent daily practice.
Month 4 — Self-Mastery.
Master yourself first. You cannot command the world, but you can command yourself — and everything else is built on this.
Month 5 — Honesty & Integrity.
Live truthfully, with yourself and with others, until your actions and your values are the same thing.
Month 6 — Contentment & Gratitude.
Learn to want what you have. This is the direct antidote to the endless chase.
Month 7 — Presence & Time.
Take back the one resource you can never earn back. Attention, focus, and being fully here.
Month 8 — Generosity.
The shift from getting to giving — giving without needing anything back, and discovering what it does to you.
Month 9 — Kindness & Compassion.
How you treat people, every ordinary day — and the warmth that returns to you and lifts everyone around you.
Phase Three — BECOME (Months 10–12)
It becomes who you are.
The values stop being effort and become identity.
Month 10 — The New Self.
Look back at how far you've come. The values are no longer something you do — they're who you are. This is the new you the journey promised.
Month 11 — Living It Visibly.
Become the quiet proof. Not by preaching, but by living it — the kind of life that makes others wonder what you've found.
Month 12 — Carrying the Torch.
Bring the next person in. Your journey completes the moment it begins someone else's — and the circle grows by one.
And then?
At month twelve you don't fall off a cliff. You've reached the summit of the climb — so from there, the journey changes character. Every month beyond brings fresh content to keep you living it: deeper material, new ideas, seasonal focuses, and the ongoing life of the community. The transformation is finite. The practice — and the peace it brings — is for life.
The Community
Complete your twelve months and you'll be invited into the AreteFortis Community — a network of members who've walked the same path.
Discover the Community →Five things a prompt can't give you
Why not just ask AI?
You're not paying for words. You're paying for what words alone can't give you.
Ask an AI for a self-improvement course and you'll get a folder of essays. Be honest: that folder goes into a drawer. Here's why AreteFortis is different.
The content: real human experience
The experience behind each teaching is real and human, full of emotion AI cannot feel. Disappointment, loss, struggle, happiness: lessons that were lived, not predicted. You connect with it because it’s human, just like you.
The structure: a path, not a pile
A lone person with a folder of AI-generated essays quits in week three. What carries you through is everything around the content.
Ask an AI for videos, and all it can give you is a list of titles, the same list a YouTube search gives you. You’d still have to watch them all and decide which ones are worth your time. We’ve already done that: every video in AreteFortis was watched, vetted and chosen by a person who knows exactly what it should teach.
And it’s all in one place. About an hour a month, including your design step, all in an app on your phone. Each month arrives as one complete package: readings you can also listen to as audio, hand-picked videos, Words to Carry, your design step, your progress always in view, and everything you save kept for you. One month at a time, unlocked in order, with a reminder to keep you moving.
Alignato: from knowing to doing
Knowing how to live better isn’t the same as living better. Alignato, included with your membership, is life-design software where you put each month’s learning into action: your scorecard, your vision, your resilience plan, your daily intention, your quiet time, all tracked over time. AreteFortis gives you the wisdom. Alignato is where you build your life with it.
The community: people walking the same path
An AI can talk to you. It can’t introduce you to people. In your final month, you’re invited into the AreteFortis Community: members around the world who share your values, ready to connect, support and inspire each other.
The opportunity: your membership can pay for itself
No AI pays you for spreading something good. Introduce four members and your membership is free. Keep going, and it becomes extra income every month.
See how it works →A prompt gives you words in a drawer. AreteFortis gives you a path, the tools to walk it, people to walk it with, and a reason to keep going.
Join The CircleBegin.
You already know the old scorecard doesn't work. You've felt the emptiness at the end of the chase. The only question left is whether you'll keep watching from the outside — or step in and begin.
Twelve months from now, you'll be someone new. Start today.
Your life won't design itself. Start today.
Everything above — US$19.95 a month
Cancel anytime · First payment refundable within 14 days · Read or listen, wherever you are
By joining you agree to our Terms and Privacy Policy.
Optional: introduce four members and your membership is free. See how it works →